A MULTI-DISCIPLINED & FRESH APPROACH

Work With Your Brain LLC ^SM provides Creative Solutions for the Built Environment ^SM. WWYB combines industrial and environmental design, practical and ergonomic engineering, varied materials, meticulous attention to fabrication and installation, tight coordination with other members of the design and construction team, and sensitivity to the needs of each client.

To achieve successful projects, WWYB focuses on value-engineered design, specification, quality-control, management, and supervision. Its President, Steve Samuels, brings more than 25 years of management, consulting, and hands-on expertise to the company.

WWYB incorporates, integrates, and coordinates diverse building materials and disciplines into cohesive, finished products. This is accomplished while respecting design intent, mechanical and material concerns, schedule, budget, maintenance, and product usefulness.

Work With Your Brain LLC ^SM provides attention to detail, coordination with various trades on site and with project team members, and extensive knowledge of structural issues. These proven capabilities are integrated with knowledge of exciting display materials and techniques, multi-media, keen awareness of the critical-path, and cost-effective approaches to handling, delivery, and installation.

We bridge the disciplines of the permanently built environment with thematic, exhibit, and fixture fabrication. OUR GOAL IS TO TURN IMAGINATION INTO REALIZATION.

STEVE SAMUELS, FOUNDER & PRESIDENT OF WORK WITH YOUR BRAIN

Steve Samuels combines an eclectic array of influences and expertise to make Work With Your Brain LLC ^SM multi-discliplined and adaptable to client’s needs.

Born and raised in Brooklyn, NY, he was keenly aware of, and fascinated with, the sights and sounds of his urban and industrialized environment. This grew into a passion for architectural salvage, urban archaeology, porcelain advertising signs, trains, Americana collectibles, industrial and environmental design, photography and drumming.

In 1979, after studying graphic design and sculpture at Parsons School
of Design, Mr. Samuels blended his aesthetic sense and love of spatial problem solving with acquired skills in building trades, becoming a journeyman cabinetmaker in shops fabricating architectural woodwork, exhibits, and displays. He gained critical understanding of the interrelation between time, cost, and quality during years as a shop
and site foreman, field superintendent, general manager, and project manager.

In 1989, Mr. Samuels incorporated his design and applied experience into a consultancy keyed primarily toward architectural woodwork,
sharing practical applications of the details, methods, and specifications necessary to achieve successful woodwork projects.
He was a Professional member of the Construction Specifications Institute (CSI), published articles in numerous technical journals, lectured to design and fabrication organizations nationwide including the American Institute of Architects (AIA) and the New York Society of Architects (NYSA), and was Adjunct Lecturer at NYU School of
Continuing Education.

Steve Samuels joined a large international exhibit house as project manager in 1995, and subsequently became a founding member and
Sr. VP Production of a new display company in 1997, helping over the next five years to build a multi-million dollar organization.

Work With Your Brain LLC ^SM was born from the desire to synthesize a comprehensive knowledge of building materials and methods with Creative Solutions for the Built Environment ^SM. The company provides its clients with scalable, seamless integration of design, project management, fabrication, and installation services, utilizing strategic resources and business alliances developed over the past 25 years.